Stage Presence. No Fright.
Enjoyable Speaking for Profit.
HOW TO GET COMFORTABLE SPEAKING:
A Handbook to Speaking Enjoyment and Profit.
After having lectured from the stage to well over 50K people in my career, I have learned a thing or two that I now teach others to do. Speaking is actually easy and quite enjoyable, not the fright people have come to label, consider, or seemingly experience it.
It is only a discomfort rather than pure fright, and that has an exact source that, when it is handled, can easily be bypassed as unnecessary and falls away quite naturally. But the real natural process is getting comfortable with your subject, your audience, your purpose and your point!
People Who Think Like You.
No Selling Required.
HOW TO MAKE PEOPLE THINK LIKE YOU:
How I Turned a Ticket For Running A Red Light Into Sales Fotune
People don’t need to be sold or pitched; even if you’re selling something you observed they ought to need. That need, however, doesn’t exist unless THEY think it does. Here is the definitive lesson I learned on how to get people onto the same page. My famous “Red Light Story” I have told to all of my coaching clientele.
Here is the lesson I learned at the age of 28, when, without an attorney, I went to trial and proved, beyond a reasonable doubt, to a Traffic Court judge that I hadn’t, in fact, run a light, gaining public relations and sales knowledge I turned into a fortune in sales over the subsequent course of my life.
If People Don’t Ask YOU to Buy,
You’re Pitching, Not Selling.
STOP PITCHING AND MAKE WAY MORE SALES:
How to Get People to Sell YOU on Selling THEM
I just couldn’t stand watching people pitch, pitch, pitch, with little or no interest in their would-be prospect (if they weren’t being so overwhelming and outright disinterested in the very person they’re trying to get to buy their wares). So I wrote a book about taking interest in people, finding out all about them and applying my process, at the end of which people pretty much ASK to buy.
I never have to pitch or close. When it’s done right, this is the outcome. No pitches. No clever lines. No objection handling. No sale to be made. Just an interested person who wants to know more or outright buy.
One and Done Is a Sale.
Twenty Plus Is a Referral Machine.
HOW TO GET 20+ REFERRALS AN HOUR:
How to Prospect and Sell 20X More Efficiently
It is logical to think that, rather than one-and-done your way through selling, a group sale would be logically more efficient. If you can close everyone all at once, that’s like TWENTY and done! But it isn’t that simple. This is a common error. One-on-one is a sale. One-on-twenty? Different animal.
When you move into groups of people, you are no longer selling, pitching or even closing. The sales process comes down to one-on-one no matter how you frame it. When you get into groups, you are not “group closing” them (no such thing); You are REFERRING them to be sold. And, if you do it right (and according to my tried and true method), all of them will be interested in that next step.
Winning an Argument Is Easy.
But You End Up With a Loser.
HOW TO WIN AN ARGUMENT:
Persuasively Speaking
Have you ever lost an argument? How did it feel? No one likes to lose. Even if someone legitimately out-argued you and you knew they were right, that meant you were wrong; that they were the winner and, by deductive logic, you were the loser. How did you feel about that? This is how a prospect feels when you sell by argument.
When you’re being argued with by someone trying to convince you, don’t you dig in on your side even more? Isn’t it a little disgruntling in the process? Imagine how your prospect regards you, let alone following your recommendations. If there’s a winner, there’s a loser. And no one likes being a loser! Here is how to win all arguments without any losers.
Only ONE Opinion Matters.
And it’s NOT Human.
There is solely ONE opinion that sits there, judging you silently, imposed between you and a potential customer, client, consumer or patient, any time they type key search words related to you. You aren’t directly connected. You are being viewed THROUGH the “eyes” of a search engine, whatever that may be. Google, CHAT or otherwise. You’re judged and ranked by an instant algorithmic analysis.
This is what I call “Digital Legitimacy,” established before ranking you and presenting you in search results. If you could only understand this process, you’d know exactly what to do and how to organize your details in as many places on the web as possible to organically rank higher, even before investing one dollar in marketing.